One issue I see over and over again with many real estate investors/wholesalers – and even quite a few campaign managers –
is that they focus way too much on what Google reports.
You know the drill – clicks, CTR, number of leads…
Some may go one layer deeper and check how many deals closed vs. campaign spend.
But what actually matters most in the end is:
How much money did the campaign really bring in, and are you actually making or losing money?
At our agency, for example, we track this relentlessly – on a weekly basis – focusing on how much real revenue the Google leads are generating for the client.
And we always do this in cooperation with the client, through direct reporting from them.
What always feels a bit strange to me?
If you think about it – this shouldn’t even be that hard to track.
Because how is this any different from texting or cold calling? In both cases, you want to know: is it profitable or not?
In wholesaling and investing, you’ve got your ad spend (plus supporting systems), your acquisition/dispo fees – and everything beyond that is profit.
So why wouldn’t you track this from day one? Especially when working with an analytics system like Google Ads?
What I think really happens is this:
Most wholesaling companies have multiple marketing channels running, several deals in the pipeline at any given time – and everything gets mixed together.
Add to that the fact that it takes 60–90 days to see actual cash from a deal – and it’s easy to get lost in the numbers.
Which is understandable – they’re busy chasing and closing deals.
But I’m here to say – even with Google Ads, this doesn’t have to be complicated. There is a simple way to track – as long as you stay consistent with updates.
In fact, this mindset applies to any ad channel you’re using –
but with Google Ads, it can turn your whole campaign into a real profit center for your business.
With us, every client gets a dynamic ROI sheet:
We track every dollar spent in the campaign, and the moment a deal tied to the campaign is signed – it gets logged.
We do this via dedicated phone numbers or custom forms, and once the deal closes at title – the revenue is recorded and tracked.
We update the data regularly, and at any given moment we can know: Are we in profit already? And if not – how far off are we?
The result? Full transparency, and the ability to know exactly where things stand ROI-wise.
Here are the numbers you should typically expect:
✔️ It usually takes 60–90 days from campaign launch to first revenue
✔️ Break-even is typically around month 5–7, depending on budget and market
✔️ Once you pass the breakeven point – maintenance and profits become much easier
So yes – the “secret” (which isn’t really a secret) is knowing what to measure, focusing on what really matters, and being efficient about collecting the data. And if you’re not the one to do it – make sure someone on your team is.
And in our case – that’s exactly what we do for our clients –
so they can focus on what they do best: closing great real estate deals on time.
