In real estate wholesaling and investing, every missed deal has a price tag. Sometimes it’s $10K. Sometimes it’s $50K. Sometimes even way more…Losing one motivated seller to your competitor can change your entire month. That’s why every successful wholesaler knows that constant marketing for deals is the key and that it costs money. But is it really just money we’re investing?
I would say no, because it’s also valuable time that is invested alongside it. For example, direct mail campaigns take weeks before calls start trickling in from your last batch.
Cold calling eats up hundreds of hours dialing lists that might not even be motivated.
Bandit signs mean late-night runs, constant replacements, and hoping they aren’t removed by morning.
Even SEO, while powerful, can take months or even years before it consistently ranks. Compiling statistics about it is virtually impossible, and all it leaves us with is following a gut feeling: does it work or not, while always running down the game of reaching out to new leads for potential deals.
So how does Google Ads solve this issue for wholesalers?
It’s the platform that makes sure those opportunities don’t slip past you. By bidding on keywords distressed sellers actually type, like “we buy houses near me” or “sell my home for cash fast,” your business shows up right at the top of Google exactly when someone is ready to talk.
And the best thing is, Google also reveals the other businesses competing with you and how effective you are compared with them. This is what really sets Google PPC apart from the methods described above.
It’s both cost and time effective. You can optimize your campaigns to run your best ads, focus on your best keywords, and choose exactly where you want them to show, all in a relatively low amount of time spent. Once your campaigns are set up, the effort is minimal compared to the grind of other channels. You don’t have to lick envelopes, hire a call center, or hammer stakes into the ground. Instead, you’re simply optimizing, adjusting, and letting the system bring leads to you in real time.
That’s why wholesalers and investors who use Google Ads often see it as leverage. You’re buying back your time while also buying visibility. And the leads that come in are inbound, sellers who searched for you, so the conversations are warmer, more qualified, and closer to the finish line.
And that is without mentioning the fact that you can pre-qualify an off-market seller by asking them for more information in the landing pages associated with the ad campaign.
In a dynamic, tough business like wholesaling and investing, visibility equals opportunity.
If motivated sellers can’t find you now, they’ll find someone else now. Google Ads ensures they find you first, without burning all your time and energy to get there.
