If you’re a real estate wholesaler or investor, you already know one truth: without off-market motivated sellers, there are no deals, and therefore no business.
The challenge that exists today is that traditional ways of finding them are becoming more expensive and less reliable. Direct mail response rates are low from the start, and each postcard costs way more than it used to with the current-day inflation.
Cold calling was always a grind, but today every new wholesaler quickly learns how to use it and clogs this channel. In addition, buying lists often means chasing the same tired leads as everyone else, and it requires tech skills to pull the right data, a skillset that takes time and energy away from what wholesalers and investors should really be doing: talking to sellers and signing contracts. (The same actually applies to texting as well.)
And bandit signs? Well, those mostly get ignored, taken down, or banned in some markets.
That’s where Google Ads PPC comes in in today’s off-market landscape.
Think of it as the ultimate digital billboard, but smarter. Instead of paying for random eyeballs, your ads only appear when someone types in keywords like “sell my house fast” or “cash offer for my home in Houston.” In other words, when people are in pain mode, facing foreclosure, divorce, relocation, or just needing a fast sale, your business shows up at the exact moment they’re searching for help.
And that’s why it matters. Timing changes everything. With Google Ads, you’re not interrupting someone’s dinner with a cold call or hoping they open your postcard. You’re showing up right when they raise their hand saying, “I need to sell.” These are often off-market sellers, properties not listed on the MLS, situations your competitors might not even know about yet.
For wholesalers and investors, this is gold. One off-market deal can mean $10K, $20K, or more in their pocket. Multiply that by a consistent system of Google Ads running 24/7, and you’ve built a steady pipeline of motivated sellers, which is the true lifeblood of the wholesaling business.
The bottom line is that if done right, Google can allow wholesalers to stop chasing leads and hoping for the best. Instead, they can get inbound leads and qualify them in light speed (as you can also ask for pre-qualifying questions in the landing page forms).
Google Ads allow the right sellers to come to us. It isn’t just advertising, it’s your round-the-clock deal finder.
